Common Great is a consulting collective that serves nonprofits and the people who power them. We build forward-looking fundraising practices that innovate and get results—delivering the strategies, tools, clarity, and capacity nonprofits need to raise more money. Common Great's team sculpts innovative fundraising strategies, builds systematic and intentional donor engagement programs, and seamlessly leverages emerging systems and technology to galvanize real relationships with donors.
We scale from running a single important campaign for you to building a completely customized, data-driven, community-driven fundraising strategy with optimized infrastructure. We constantly test emerging best practices and apply them across all our clients in real time. We operate with a culture of teaching and learning that empowers your team and builds your capacity to succeed after our engagement ends.
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Ariel Glassman is obsessed with helping nonprofits thrive in the era of digital transformation and rapid social change. Over 20 years, she has helped 125+ nonprofits on four continents raise over $46 million. Ariel knows the fundraising process from three different perspectives: as a field-tested expert professional, a nonprofit board president, and a donor.
Her campaigns received multiple nominations at Givebutter's 2021 Toasty Awards, including Best Campaign and Most Inspiring COVID Relief Campaign. She has presented workshops for Givebutter, AFP Advancement Northwest, the University of Washington, Philanthropy Massachusetts, 501 Commons, The Seattle Foundation, and more.